This is something I've been thinking about for a while. Is it okay to use name brands? Is it good to use name brands? As in, does it help your story, or is it unnecessary?
I did what any rational person would do--I turned to the Google Machine. There I found this nice, wow-it-makes-sense article (a rarity) that I thought I would share with you:
What are your thoughts? Are name brands in fiction a good idea?